Why Social Media is important in Public Relations?

In today public relations industry, social media holds an important position. Every person who works in this industry understands the importance of these social media networks with millions of users. Every company wants to attract these users.

The numbers of users of social networks such as Facebook, Twitter, Google Plus, MySpace etc. are growing with every second and nobody wants to be left out. Here are some characteristics that make these networks so important:

• The popularity on these online stages is instant. One brand can get instant visibility in just few days.
• When users like any brand or product, they share it. It increases the visibility of the brand. With the sharing millions of people will know about the product.
• One can use the social media for promoting their business with online ads, posters, banners and images.
• It gives the seller direct contact with the customer. Customers feel that they are more in contact with the company and it gives them a sense of security. They can get the services, contact the provider and complain immediately.
• One can create a page for the company or brand. People who like the services of the company will follow or like the page. The more likes you get, the more visibility you gain online.

Public Relations expert Ronn Torossian is working in this field since 1998. He has gained reputation in PR industry for his services and different strategies. Big names from various industries such as McDonald’s, Regent University, Jane Iredale, Microsoft MSN, Ahava, Snoop Dogg, Caffebene USA, Bad Boy Worldwide and many more trust Mr. Torossian.